This, not that

Our Story

We grew up building worlds.

Blanket forts became castles. Garden corners turned into secret kingdoms.We styled and directed our own small universes.

We never really stopped.

As we became adults, we didn’t become entirely serious. We carried imagination with us. We continued to host, to design, to reinterpret tradition for our own gatherings and milestones — always questioning, “What if we did This instead of That?”

Over the years, our celebrations became more intentional. So we decided to make it official.

What began as three childhood friends — Mafalda, Ana and Raquel — creating stories for ourselves evolved naturally into something more.

Today, we design celebrations the same way we once built our forts: with imagination first, rules second.

We don’t follow templates because we never learned how to.

We learned by imagining first.